This is a Special Business Model
I'm super excited to be talking about this topic today.
Leading with the product vs. leading with the business.
What we do is simple: We find customers and team members, and we help our team members find customers and team members.
Our happy customers are those that appreciate and find value in our product and use our products monthly. They may occasionally refer people and they might even give us their personal testimony to use in our business, but over all, they are happy customers and are "happy" with being happy customers.
We appreciate happy customers, their monthly orders mean our residual income. There are many ways we can show our appreciation to our happy customers.
However, if our business consisted of only acquiring customers, you'd be in a typical "sales" business where you are a sales person, selling a product to the market. Every time you sold said product, you'd get paid....the typical sales model that most people understand to be "sales."
The beauty of our sales model is that there's another "layer" to our business, it's what makes this sales model unique and special and in my opinion, it's what makes it the best sales model in the world. It's a true win-win and now in this day of the new social sharing economy, more and more companies are participating in this sales model.
These are people who are looking for a second stream of income or multiple streams of income, those who are looking to generate income leveraging technology, not leveraging their time. Those who are sick and tired of being sick and tired and realize that the key to financial freedom is by finding another way, other than the day in and day out of a 9-5 or the prison of a brick and mortar. These ones see the advantages of leveraging the internet and they also see the growing popularity of social sharing and referral marketing.
This sales model is the simplest way for someone who does not have a lot of time or resources, to generate income in a business where time is not what's being leveraged.
This sales model allows for the "sales person" or the distributor to not only go out and find customers but it also allows for them to identify those that would also like to participate in the sales model.
Those individuals are considered your team members or your business partners. When you identify them, you introduce them to the company you're working with, the product line or service you're sharing with the consumers and you get them connected to any trainings and support put out through the company, the team, and any other supplemental trainings you may have access to. It's in your best interest to support them because you'll get a commission from the sales made by their business as well!!!
That's the genius of this sales model, that's what separates this sales model from the typical, "I sell, you buy, then I go look for someone else to buy" sales model. Sure we continue to "look for someone else to buy" because why would we not? We have a product that people are looking for already and they're going to buy whatever's out there. Show them what you have, and you'll continue to go out and look for new customers all the time, but the fact that this model allows for you to find business partners is what makes it FUN! Because now, it's a "I sell, you buy but you can also sell and I'll support you and we can have a lot of fun together, why not give it a try" sales model. To top it off, everyone get's paid and everyone's having fun?
Why I believe it's GREAT to lead with the business:
It's not always easy to lead with the business, but I challenge you to give it a try.
I lead with the business because it gives my potential business partner a chance to raise their hand and show me who they are. When I lead with the business, I see it as opening a path for my potential business partners to walk straight to me! How does the saying go, "If you build it, they will come." That means that if I want business partners to join my business, then I need to have a place for them to show up to. If I only lead with the product from the get-go, I could easily miss them and turn them into "happy customers" when, if given the chance, they would have happily partnered up to build a business with me.
I think, "Why not let them be a happy customer and an excited business partner from the get-go?" The way to do that is by introducing them to the business from the get-go.
If they are NOT interested in the business, it's easy to fall back on the product, the product will ALWAYS be there for me to fall back on. So I lead with the business and fall back on the product.
Mahalo for dropping by and if you enjoyed this post please comment and share!
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